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Recent Posts of app marketing

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February 09, 2015
Developer corner: Lessons from a one-man app business

For the last two and a half years I’ve been building and selling apps directly on the iOS App Store, however only in 2014 I committed to some substantial effort on this. I’d like to share some numbers about my experience last year and draw some insights about what things went well and which ones didn’t.

Hopefully this analysis will be useful to others and will give me some insight about where to focus in 2015 to grow my app revenue.

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January 30, 2014
The Three Waves Of Mobile Marketing

With over one million apps in the Apple and Google stores, you‘d think that app development has become business as usual. As we enter 2014, the making of apps is a sought-after commodity. But [tweetable]the marketing of apps remains part art, part science[/tweetable]. App marketing and advertising took off early in the history of the […]

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January 21, 2014
Mobile Gaming And The Pyramid Of Scarcities

According to Distimo’s latest report, apps with “freemium” business models, i.e. free apps monetized by in-app purchases (IAP), have dominated revenue charts in 2013. This spurred me to take a deeper look at the “economics of free” and explore new opportunities for innovation in these business models. The Economics of Free Let’s begin by taking […]

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December 21, 2012
Appsfire Infographic illustrates once more difficulty to get to the top

Appsfire Infographic shared figures for the iOS App Store in 2012. The growth in the amount of apps, while still high, seems to be slowing. This might indicate that the market is maturing. Only 1 in 10 apps gets any reasonable traction at all. Only 1 in 1000 manages to get to the top 10 of […]

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