As a software developer, what is the most lucrative opportunity you could be working on? This is a very relevant question to ask. Software skills are generally scarce and good developers are highly coveted. Furthermore, developers are mobile, in the sense that the nature of their trade allows them to work from remote locations quite easily and marketplaces for their services are well established. So which project should you pick?
If you have spent any time researching a career in game design, then you probably already know that the most current game design training is needed. This industry is growing; however, it remains extremely competitive. Therefore, it is essential to have expert knowledge of the entire game R&D process. If it is your goal to work for a game studio or to design your own games, you need training as a programmer and in graphic design or art.
Building strategies for user acquisition and retention are the two major tasks for dev teams after they have built an app, and analytics helps understand exactly what is happening and how to keep building traction. From there, new possibilities can emerge that will help you grow your user community even stronger and help you identify novel ideas that may offer you a winning edge.
Events and training programs are a main component in many developer programs for IoT – but just how effective are they? This infographic sheds some light into the effectiveness of training and events, based on our Best Practices for IoT Developer Programs report.
A variety of mobile devices have flooded the Web in the past years. To no one’s surprise, Google announced that starting April 21st, they’ll expand the use of mobile-friendliness as a ranking signal, in fact penalizing all sites that don’t have a mobile strategy – dubbed “Mobilegeddon” in the recent press.
There are quite a number of important metrics that you need to be tracking and improving upon in order to make your app a true success. Always be looking at the wider picture, and evaluating how each metric has an effect on one another.
If your team is small, or you are an indie developer working alone, then I’d recommend starting by iterating your product with the focus on increasing engagement, retention, and your average user LTV. You don’t need to have millions of users on board in order to build a truly great mobile app. Test heavily, and make data driven decisions in order to position yourself in a place where you can start to invest in acquisition with the confidence in your product’s quality and monetisation.
4 out of 5 developers admit that their app doesn’t make enough money to be considered a standalone business. 2 out of 3 doesn’t break even. And yet there is hope.
Localization is key to local app adoption and revenue growth. A new guest post from Dimitris Glezos, founder and CEO of Transifex, explores the various translation solutions and workflows available today. Then he introduces the concept of Continuous Localization, a modern way of doing localization.
Using a Backend-as-a-Service (BaaS) can reduce development cost and time-to-market. It’s a simple way of getting a highly scalable backend solution without significant upfront investment. In a world where an app that hits the store top charts might gain more than a million new users before you complete your next iteration of development this is worthy of serious consideration.
Testing any mobile app presents a wide range of challenges. The often repeated but rarely followed software best practice of test early, test often is harder to adhere to than usual due to the fragmentation of the target environment and the relative maturity of tools. The increased acceptance of apps by mainstream consumers and intense competition have raised the bars for user experience and quality. There is more to test than ever, yet often very limited budget for doing so. Fortunately every challenge presents an opportunity and a vast array of tools vendors are racing to fill the gaps.